Mes chéris, I’m thrilled to share with you some secrets straight from the heart of Paris, now taking the world by storm on TikTok. French beauty products are known for their effortless elegance and quality, but lately, they’ve captured the attention of an even wider audience.
Whether it’s an age-old serum that promises to revitalize your skin or a cutting-edge mascara that’s the talk of the fashion capital, these products are going viral for a reason.
Allow me to guide you on a journey through the captivating world of French beauty, revealing must-have items that have Americans falling in love, un coup de foudre, with the French girl je ne sais quoi. Let’s uncover these chic viral beauty products together!
Laura Mercier Real Flawless Weightless Perfecting Foundation
Laura Mercier’s Real Flawless Weightless Perfecting Foundation achieved viral status on TikTok owing to its lightweight feel and impeccable coverage. Beauty influencers and makeup lovers were drawn to its buildable formula that offered a flawless complexion without a cakey appearance. The variety of shades catering to different skin tones, along with its long-lasting wear, were key attributes that resonated with a broad audience.
@mandylikes @Laura Mercier real flawless weightless perfecting foundation in 1N2 (Vanille) and 2N1 (cashew) #shadematch #foundationswatches ♬ Malas Decisiones – Kenia OS
TikTok users shared tutorials and rave reviews, showcasing how the foundation seamlessly blends into the skin, providing a natural yet perfected look. The buzz around Laura Mercier’s Real Flawless Weightless Perfecting Foundation on TikTok highlights the demand for high-performance products that combine comfort, inclusivity, and aesthetic appeal in the fast-paced world of social media beauty trends.
Avène Cicalfate Cream
Avène’s Cicalfate Cream gained viral popularity on TikTok for its remarkable healing properties and gentle formulation suitable for sensitive skin. This French pharmacy favorite was praised by users for its ability to quickly soothe and repair various skin issues, from acne scars to dry patches.
@lucemcintosh The moisturiser that Hailey Bieber swears by is something else. #skincare #skintok #trending #sensitiveskin #haileybieber #sydney ♬ Miss You – Oliver Tree & Robin Schulz
The affordability and accessibility of the product, along with impressive before-and-after testimonials, fueled its popularity. TikTok influencers and skincare junkies alike shared their positive experiences, emphasizing the cream’s effectiveness without the need for a luxury price tag. The widespread recognition of Avène Cicalfate Cream on TikTok stands as a testament to the product’s universal appeal, blending quality skincare with budget-friendly accessibility.
Chanel BAUME ESSENTIEL Highlighter Stick
Chanel’s BAUME ESSENTIEL Highlighter Stick caught the attention of TikTok users for its sleek design and the luminous glow it imparts on the skin. Its creamy texture, ease of application, and the ethereal shine it delivers made it an instant favorite among beauty influencers and makeup addicts. The highlighter’s ability to provide a sophisticated, natural glow resonated with those seeking that quintessential French chic.
@bambidoesbeauty This highlighter is worth every penny 🥹 @stephhui #chanel #highlighter #makeuptok #highlighters #chanelbeauty ♬ original sound – Bambi Does Beauty
Videos showcasing how to achieve the perfect dewy finish with just a swipe of this luxurious stick proliferated on TikTok, drawing users to this product. The blend of Chanel’s timeless elegance with contemporary beauty trends made the BAUME ESSENTIEL Highlighter Stick a viral sensation, appealing to both the fashion-forward youth and those with a taste for classic glamour.
Dior Le Baume
Dior Le Baume Revitalizing Multi-Use Balm found viral fame on TikTok due to its versatile and luxurious formula that captured the attention of skincare and beauty aficionados alike. Users were entranced by its ability to address multiple skin concerns, from dryness to fine lines, all while imparting a delicate, healthy glow. The chic packaging, synonymous with Dior’s elegance, further added to its appeal.
@sabrinaaalan_ I’m addicted to this Dior Le Baume @Dior Beauty #DiorLeBaume #Timetoplay #ad ♬ original sound – Sabrinaaalan_
TikTok influencers and everyday users raved about the balm’s effectiveness, sharing their personal experiences and inventive ways to incorporate it into daily routines. The exclusivity and multifunctionality of Dior Le Baume Revitalizing Multi-Use Balm have made it a coveted beauty secret on the platform, contributing to its viral status.
Clarins Lip Oil
Clarins Lip Oil shot to fame on TikTok for its unique blend of nourishing ingredients that offered a solution to dry and chapped lips while delivering a glossy finish. Beauty lovers were mesmerized by its non-sticky formula and the wide range of flattering shades that suit all skin tones. The appeal was heightened by the product’s ability to hydrate and plump the lips, creating an appearance that’s both natural and glamorous.
@milkydew Clarins Lip Oil Try On✨literally the best lip oils ever made🫶 #clarins #clarinslipoil #clarinslipcomfortoil #clarinslipoils #clarinslips #clarinslipoilcherry #lipoils #lipoil #lipoilreview #lipoilswatch #lipoiladdict ♬ sonido original – yo
Users showcased their before-and-after results, generating intrigue around this luxurious yet accessible product. The combination of treatment and beauty offered by Clarins Lip Oil resonated with the TikTok audience, making it a viral sensation in the online beauty community.
Lancome Juicy Tubes
Millennials can’t resist a trip down memory lane when it comes to Lancome Juicy Tubes! Lancome’s Juicy Tubes soared to viral fame on TikTok due to their nostalgic appeal and the resurgence of glossy lip trends. This iconic lip gloss, known for its juicy shine and hydrating formula, resonated with both those who remembered it from the early 2000s and a new generation eager to embrace the glamorous look.
@tinx 90s forever baby! I stay loving @lancome.official juicy tubes! #lancômepartner #juicytubes #90skids ♬ original sound – Tinx
TikTok users were quick to showcase the variety of luscious shades and demonstrate how the gloss glides on for that perfect shimmering pout. The playful packaging and the throwback to a beloved beauty era made Lancome Juicy Tubes a must-have, with countless videos and testimonials contributing to its modern-day renaissance on the platform.
L’Oréal True Match Lumi Glotion
L’Oréal’s Lumi Glotion quickly became a sensation on TikTok for its ability to provide a radiant, glowing complexion at an affordable price point. Users were enchanted by the effortless application and the luminous results that seemed to be achievable with just a few dabs of this product.
@livmanni the Lumi Glotion is my long time favorite for a glowy base. I’m using shade medium to cover up a bit of redness and add a natural glow 🤍 @loréal paris #LorealParisPartner ♬ original sound – livmanni
The viral spread was further propelled by top beauty influencers and makeup fans who showcased different ways to incorporate the True Match Lumi Glotion into daily routines. Its accessibility in local drugstores and versatility for various skin tones made it a coveted item, causing it to spread like wildfire across TikTok, connecting French elegance with American practicality.
Which one of these viral French beauty products on TikTok are you going to try?
